Rewardhub shopping platform

Linkshop are proud operators of Rewardhub, a platform where Kiwis shop online in support of good causes. There are already more than 100 brands using Rewardhub as a cost effective purpose driven marketing platform, and an easy way to support causes with dollars that may otherwise be spent on Google and Facebook ads just to reach the same customers.

How it works

Shoppers visit the Rewardhub page for the cause they care about then click through to participating brands to shop online or sign up to offers. Links are tracked and brands pay an agreed amount to the cause page to say thanks for referring the shopper. Each brand on the platform is also supported with content, created by the Rewardhub editorial team, that causes can promote to supporters if they wish.

How to set rewards

The amount paid is set by you, the advertiser, this ensures that it is cost effective when compared with other performance marketing channels such as Google and Facebook ads and guarantees you return on investment. What’s more, while you pay for new sales and customers, you also benefit from having your brand present in the community in a positive context which has a significant value.

If you’re an online retailer we recommend your donation is a simple percentage of basket value, you can set this based on your average product margins. For lead generation and acquiring new customer (for example financial products, broadband, etc) you would set a fixed donation per sign up, to set this consider your lifetime customer value and customer acquisition costs via other channels as reference.

Creating an offer

While it is not mandatory, we do recommend also proving an offer for shoppers on the platform. This could be a special discount or free shipping for example. There are a number of benefits to doing this, firstly for causes that are happy to promote brands to their supporters it gives them incentive to do so. It also gives incentive for shoppers to take action and show more loyalty to your brand.

Tracking and set up

Tracking for Rewardhub is implemented by Linkshop (this affiliate network) and involves adding code to your website and order confirmation page. The details will vary depending on your ecommerce provider, however as a new affiliate network we are using the most modern and robust tracking techniques available. Each click and conversion is traced back to a Rewardhub cause page, so we know exactly what causes need to be paid and how much. You receive one just one invoice monthly.

Wider affiliate network

Once you have set you established your optimal payout rate and set up tracking, you’ve essentially created an affiliate program for your brand and can now list on Rewardhub (there is no listing cost by the way). What’s more, you can also open this program up to our wider publisher network. This just means that if you approve other publishers, platforms, bloggers and influencers from our network to promote your brand, they can do so using the same tracking code and commission rates agreed. All parties have access to dashboards showing clicks and conversions and you still just get one invoice.

If you’d like to learn more, get in touch here.