Affiliate marketing for ambitious Kiwi brands

How affiliate marketing works.

Affiliates are publishers that have audiences with specific interests. Like review websites , platforms, loyalty sites, media, influencers or any site that shoppers look to for inspiration and information. Affiliates promote brands like yours when they’re relevant to their audience. They promote your store using tracked links and get paid a commission when people they send to your store make a purchase.

It is a low risk online marketing channel as the commission rate is set by you, so you can ensure the cost is equal to or lower than say, Google or Facebook ads. Affiliates open access to new channels for reaching shoppers. An affiliate program can also help get the most from your existing publisher partnerships as it motivates them to offer path-to-purchase alongside other media.

Starting an affiliate program.

Starting an affiliate program is quick, easy and cost effective with an affiliate network like Linkshop. We we take care of tracking, invoicing, administering payments and promoting your program to our growing network of affiliates. Our user friendly dashboard gives you, and approved publishers, a shared view of performance including clicks and sales by publisher.

Once you program is up and running we create a promotional page inviting prospective publishers to promote you. We encourage you to share this page with existing or prospective partners too. You have access to a user friendly dashboard where you can keep track of progress, and affiliates can access your program, tracking links, logo and any creative assets in their dashboards.

Pricing and costs.

You set the commission rate. It can be a percentage of sales or fixed cost per sale or new customer. We can also help. Rates will vary by industry but should reflect your own product margins, your cost of sales in other channels, lifetime value of new customers, competitor rates in your industry and the value of specific partners. You can also set different rates for different affiliates or affiliate types.

Network costs

The network fee is a percentage of the commission you pay and is variable depending on the commission you set for your affiliate program.

There is a one time program establishment fee is $299 which covers technical set up support, publishing your promotional page and email inclusion.

There is no monthly fee for the first 12 months, and no commitment to extend beyond 12 months.

Affiliate tracking and set up.

Technical set up is quick and easy for most ecommerce platforms. We provide you with two code snippets which you add; one to the site header to track clicks, and one to your order success page to track conversions. If you’re using Shopify, its even easier as tracking can be installed in a few clicks with our Shopify app.

Our proprietary direct linking technology lets affiliates promote your store url directly. This has many advantages over the use of third party tracking urls used by other platforms. Firstly this means that you receive backlinks from multiple sites which improves your SEO and domain authority. Secondly they can be easily shared on social media platforms who no longer permit third party tracking.

Connecting with affiliates.

The biggest challenge in affiliate marketing in New Zealand is finding and motivating high quality affiliates. Many work networks like Linkshop, but each brand has different goals and target audiences, so it’s important that you also assist in making it easy for affiliates to find your program. Ways to do this include having a footer link on your website, and sharing your promotional page with prospective publishers and influencers. Linkshop offers access to a growing network of active affiliates too.

Why work with Linkshop?

We are a New Zealand affiliate network who believe that getting started with affiliate marketing should be quick, easy and cost effective - whether you’re a nationwide retailer or a side hustle start up. Reasons to work with us include: